AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their AI usage – everything…
Tag: marketing
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised…
Content aggregators can help you get more eyes on your marketing collateral — here’s how
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way…
Persado Wins Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z
Persado Motivation AI Platform Recognized for Impact in Personalization and Compliance , /PRNewswire/ — Persado, a leading provider of AI-powered content compliance and performance solutions…
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020,…
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. What…