Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way…
Tag: marketing
Persado Wins Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z
Persado Motivation AI Platform Recognized for Impact in Personalization and Compliance , /PRNewswire/ — Persado, a leading provider of AI-powered content compliance and performance solutions…
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020,…
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. What…
Use the Ick to Create Better Marketing
Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” </span></span><!– end HubSpot…
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust…