</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>Many teams still rely on static merge tags or broad segments for personalization, which limits relevance and downstream…
Author: Alex Sventeckis
How AI improves email deliverability beyond send times
Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate…
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity.…
The best AI visibility tools that actually improve lead quality
Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now,…
How to create a QR code in 5 easy steps
I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR…
Brand strategy 101: A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with…
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up…
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? What are brand identity elements? Brand…
Craft your best brand voice: Expert tips, examples, and templates
Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can…
Growth marketing — the campaigns that you need to know
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn.…