Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its…
Author: Jenny Romanchuk
Transactional email: What it is and how it works
Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already…
The best enterprise email marketing software in 2026
Enterprise email marketing software is built for high-volume programs that span teams, brands, and regions. With so much software available, the hard part comes before…
Brand tracking tools for scaling companies
Brand tracking tools help growth marketers gauge what people say about the brand, whether it’s good or bad, and why they choose competitors, all at…
Answer engine optimization case studies that prove the ROI of AEO in 2026
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>This shift has given rise to answer engine optimization (AEO) — the practice of structuring content so AI systems…
What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers,…
I built my backlink strategy on guest blogging — here’s exactly how it drove results
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link…
Traditional marketing vs. digital marketing: Why not both?
Traditional marketing vs. digital marketing shouldn’t be a controversial decision. From my experience, the smartest brands aren’t choosing sides. They’re learning how to blend both…
25 brand style guide examples I love (for visual inspiration)
Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring. What are brand…
27 copywriting examples from businesses with incredible copywriters
Whenever I hit a creative wall, nothing gets me back on track like a good copy. You know — those copywriting examples that make you…