Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” </span></span><!– end HubSpot…
Tag: marketing
How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>This post explores how the most successful teams are optimizing performance in 2026, and which KPIs they trust…
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this…
Email marketing automation tools: How to choose in 2026
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>Today’s marketing teams need platforms that offer predictive analytics, journey-based targeting, drag-and-drop journey builders and behavioral triggers, unified customer…
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with…
Best loop marketing tactics for the era of AI-powered marketing
Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but…
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year,…
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. Executive Summary What is AI personalization? Why use…