Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops…
Tag: marketing
AI maturity in marketing: What the research reveals
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our2026 State of…
Claude marketing plugins worth adding to your stack in 2026
Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools…
Best Claude skills for marketing and sales teams
The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable…
The marketing automation model that drove 9x qualified lead growth in a secondary market
When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month…
AEO for marketing agencies: How to deliver measurable AI visibility results for every client
Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that…
AEO for marketing operations: How to build scalable processes that connect AEO to revenue
Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking…
AEO for product marketing teams: How to ensure your positioning shows up accurately in AI results
Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers.…
AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has…
AEO for growth marketing teams: How to find scalable acquisition channels when paid and organic plateau
Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time.…