</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>When a prospect asks ChatGPT, “What’s the best CRM for a mid-sized SaaS company?” and your brand doesn’t appear…
Category: Resources
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter.…
Brand mentions: How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your…
6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. ChatGPT, Google AI Overviews,…
Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI
Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still…
5 science-backed pricing tips from the U.K.’s top marketing podcast
In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the…
Brand Visibility: How to Increase It in the Era of AI
Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s…
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel…
Our Vision for Building an Open Ecosystem for the Agent Era
For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been…