It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely,…
Tag: marketing
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many…
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone.…
Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage
There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then…
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching…
Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice.…
How AI will impact advertising, according to top marketing executives [new data]
AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their AI usage – everything…
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised…