When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was…
Category: Resources
Media planning from the ground up: Everything you need to know
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping…
How I write SMART goals and make them a reality [+ free SMART goal templates]
I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push…
How to create a landing page with high ROI [+ expert and data-backed tips]
As a marketer, I’ve seen it happen time and time again: I land on a product page that’s cluttered, confusing, or just badly designed and…
16 of the best Facebook ad examples that actually work (and why)
On average, Facebook is home to over 3.35 billion daily active users — from CEOs to students to your favorite brands. It’s an absolutely massive…
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand…
How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people…
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely,…