CRM data migrationis the process of moving data, workflows, and assets from one CRM to another. It matters because your CRM is the operational backbone…
Author: HubSpot Staff
6 best CRMs for wholesalers in 2026
Wholesale businesses require more than a generic customer relationship management (CRM) system. A CRM for wholesalers must support account-specific pricing, large product catalogs, repeat orders,…
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The…
CRM administration: Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust.…
AI search behavior: What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is…
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if…
Product SEO: 8 Strategies That Drive Demand for B2B & SaaS
Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel…
AEO Competitor Analysis: Track AI Answer Engine Rivals
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews don’t rank pages. They cite sources. That shift changes…
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board…