I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way…
Category: Resources
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the…
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has…
Don’t fear AI tools — use them to build the life you actually want
When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to landing…
The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned;…
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive…