I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford…
Category: Resources
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many…
8 Must-Have Tips for Writing Landing Page Copy That Converts
Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in…
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone.…
Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage
There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then…
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching…