If you’ve ever stared down a sea of bland AI content and whispered, “Is this my job now?”, you’ll enjoy this master’s take: “The amount…
Category: Resources
8 ways to use AI in digital marketing [+ examples]
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party.…
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very…
I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and…
The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How…
AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a…
The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn…
Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with…