SEO audits: How to conduct one that drives traffic growth [+ checklist]

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical,…

Creating Video for Instagram: 13 Tips from Brands You Love [+ Examples]

Creating video for Instagram is one of my favorite marketing tasks. </span></span><!– end HubSpot Call-to-Action Code –></p> <p>From in-feed videos to Reels, Instagram Live, and…

What Were Building with Starter Story

We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If…

How to use vector embeddings in AEO

A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared…