The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive…

X (formerly Twitter) vs. Threads: What brands need to know [data]

We’re past the hype cycle and deep into the experimentation phase of social media’s most recent rivalry: X vs. Threads. X, formerly known as Twitter,…

Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However,…

Reddit marketing mistakes to avoid in your social media strategy

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t…

Supercharge your productivity with an AI project assistant: A step-by-step approach

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But…

Be human or be ignored — why authenticity matters and how my brand helped me launch a business

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t…

Does Quora work for marketing?

SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives.…

The best social media platforms for video content in 2025 [consumer data]

Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform,…

How to plan a seasonal marketing campaign: A 5-step strategy

As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that…

45 landing page design examples to inspire your own

Looking for landing page design examples and tools to create high-converting pages? There are so many elements that a top-notch landing page design needs, and…