Debunked by AI: The future of misinformation on social

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a…

41 Instagram features, hacks, & tips everyone should know about

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way…

How much does AI cost? Here are the industry averages

I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the…

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has…

How to boost your marketing game using Threads (Meta’s Twitter rival)

When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make…

How to maintain authenticity in your social media strategy — even with AI

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer…

How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities…

12 social media trends marketers should watch in 2025 [new data]

It’s halfway through 2025— time to take the temperature on which social media trends are defining the year. In our 2025 Social Media Trends Report,…

Don’t fear AI tools — use them to build the life you actually want

When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to landing…

The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned;…