When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit that I was unconvinced it would make…
Tag: marketing
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive…
Does Quora work for marketing?
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives.…
How to plan a seasonal marketing campaign: A 5-step strategy
As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal marketing campaigns — even the ones that…
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand…
How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about ChatGPT taking over my job” funny. I mean genuinely,…
My Favorite B2B Email Marketing Examples and What Teams Can Learn
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many…
Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone.…
Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage
There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then…