A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app). And while I’ve…
Tag: marketing
AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will…
8 ways to use AI in digital marketing [+ examples]
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party.…
The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very…
I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and…
The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]
With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How…
The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn…
How to run a marketing campaign on a tight budget [expert tips & free tools]
Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than…
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”…
Are blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are…