From Data to Strategy: How to Leverage Marketing Analytics for Competitive Advantage

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations…

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete.…

Shimona Chadha rejoint Persistent en tant que Chief Marketing Officer

Elle apporte plus de vingt ans d’expérience dans la transformation du marketing pour accélérer la croissance et l’impact de la marque. , /PRNewswire/ –PersistentSystems (BSE:…

How Privy’s former CMO learned to love low-budget, scrappy marketing

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to…

17 marketing job descriptions for hiring managers to attract ideal candidates

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything…

8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to…

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source…

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up.…

AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]

At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns…

CONSTANT MEDIA LLC, a leader in Point of Care marketing, is pleased to announce that Kendra Haines has joined the Company as Vice President, Client Solutions

, /PRNewswire/ — CONSTANT MEDIA LLC, a leader in Point of Care (POC) marketing and provider of healthcare content within doctors’ offices, committed to arming…