Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. Wording, structure, even emojis — everything…
Tag: marketing
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to…
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up.…
AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns…
CONSTANT MEDIA LLC, a leader in Point of Care marketing, is pleased to announce that Kendra Haines has joined the Company as Vice President, Client Solutions
, /PRNewswire/ — CONSTANT MEDIA LLC, a leader in Point of Care (POC) marketing and provider of healthcare content within doctors’ offices, committed to arming…
Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the…
Growth marketing — the campaigns that you need to know
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn.…
What will influencer marketing look like in 2025? Expert predictions + new data
A couple of years ago, I deleted my Instagram account (after realizing I was spending 4+ hours a day on the app). And while I’ve…
AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]
With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will…