Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that…
Author: Cassie Wilson Clark
AEO metrics every marketer should track in 2026
Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity,…
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their…
Community marketing: How to use it to drive customer advocacy and reduce CAC
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles,…
What are semantic keywords? Heres how to find & use them
Every content marketer seems to be asking the same question: Do semantic keywords still matter in SEO in 2026, especially now that AI engines influence…
How to onboard non-technical marketers to automation tools with zero headaches
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to…
8 steps to build your account-based marketing strategy [+ recommended tools]
In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to…
Email marketing automation tools: How to choose in 2026
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–><p>Today’s marketing teams need platforms that offer predictive analytics, journey-based targeting, drag-and-drop journey builders and behavioral triggers, unified customer…
AI-powered email content suggestions that actually convert leads
What AI-Powered Email Content Suggestions Are and Why They Matter Best AI Tools for Email Content Suggestions How to Set Up AI Email Suggestions Inside…