The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and…
Tag: marketers
What AEO rank trackers measure and why marketers need them
If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment. They gauge your brand visibility in AI-generated…
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their…
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as search shifts toward AI-generated responses, voice results,…
Kana emerges from stealth with $15M to build flexible AI agents for marketers |
Marketing is one of the few operations no industry can afford to ignore, which is why we have a veritable host of AI-powered marketing tools…
AI search visibility: The playbook for marketers
AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity.…
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and for good reason.…
Marketing career path report: What 100+ marketers told us about growth and job security
When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even…
How to onboard non-technical marketers to automation tools with zero headaches
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to…
Why email whitelisting is important for marketers [+ detailed steps on how to do it]
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…