Why email whitelisting is important for marketers [+ detailed steps on how to do it]

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…

Consumer search behaviors are shifting, marketers — new data

For what seems like ages, “Google” has been synonymous with “search.” Have a question? Google it. Looking for a product? Google it. But consumer search…

How to get sponsored on Instagram [what 500+ social media marketers are looking for]

At my job at Nickelodeon, I’m fortunate enough to get to work with a variety of influencers and creators — from family influencers focusing on…

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or not. Posts about ChatGPT would…

Tiger Pistol Releases New QSR Playbook to Help Franchise Marketers Drive Local Growth at Scale

“Power of Local Advertising” Reveals How to Activate Store-Level Campaigns That Boost Traffic, Loyalty, and Sales , /PRNewswire/ —Tiger Pistol, the most advanced local advertising…

How marketers can still thrive in a recession: Expert and data-backed tips

When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19…

Tasting marketing: What a viral YouTube star wishes marketers knew

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably…

Here’s how (and why) marketers are using AI-generated content [new data & tips]

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe…

HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by…

30 creative lead generation ideas to try (& why marketers recommend them)

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important,…