In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were…
Category: Resources
Inside the creator economy’s AI reckoning
Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed…
Enterprise email marketing shortfalls and the upmarket features to avoid them
Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and…
AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google,…
How to optimize your website for AI search
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools…
How much does AEO cost? Pricing by agency, tools, and software
How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month…
How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time…
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that…