This is part one of a three-part series on how HubSpot transformed with AI. Part two covers how we grow with Agent-first GTM. Part three…
Category: Resources
How we Operate as an AI-first Company
This is part three of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part two covers…
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and…
AI visibility score: How to summarize your AI visibility
Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential…
How to Optimize Content for ChatGPT: An AI Discovery Guide
A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering…
AI citation tracking: How to track (and grow) AI engine citations
AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate…
Generative engine optimization KPIs that actually matter for marketing teams
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that…
AEO metrics every marketer should track in 2026
Answer engine optimization (AEO) is a marketing strategy designed to help brands appear more consistently and accurately within AI-driven answer engines such as ChatGPT, Perplexity,…
AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility
Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B…
The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing
GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to…