Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to…
Category: Resources
Pardot alternatives: What B2B marketers are choosing now
Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50. That means that marketing…
Running TikTok campaigns with impact — missed opportunities that make all the difference
Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a…
HubSpot AEO vs. Profound: Features, pricing, and use cases
HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how…
Ahrefs Brand Radar alternatives for marketing teams
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift…
Scrunch AI alternatives compared: Features, pricing, and fit [2026]
If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations, content…
AI search visibility ROI: How to measure what matters (& ignore what doesn’t)
As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI…
AI search performance KPIs every marketer should track
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real…
The simple way to make your marketing claims 42.9% more believable
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the…
What is enterprise marketing automation? Features, platforms, and best practices
Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms…