The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020,…
Category: Resources
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the…
How The Doux uses AI to engage community
“I think we’re moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that…
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. What…