A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when…
Category: Resources
11 helpful resources for improving your business skills
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact…
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has…
How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
ChatGPT was starting to pick up steam. I asked the chatbot to help me build a personal brand strategy, just like a company would. The…
Here are the 24 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain…