How to add HTML embed codes to your website [quick tip]

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via…

Condé Nast marketing leader shares her framework for destroying your imposter syndrome

When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital marketing and…

How I grew my Substack by 7,000% in less than 3 years without burning out

The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands and celebrities are joining the…

4 best CRMs for higher education in 2025

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a…

4 best CRMs for wholesalers in 2025

Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and…

5 best healthcare CRM software in 2025

There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication…

4 best pharma CRMs in 2025

Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking…

5 community-building tips I’ve learned from working in social media, TV, and nonprofits

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in…

How to create an editorial calendar [+ free templates]

If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I…

5 best CRMs for publishing companies in 2025

With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting…