Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about…
Category: Resources
HubSpot’s Transactional Email Pricing Guide — Essential Business Communication Add-On
HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates…
Microsoft Excel: Easy guide for beginners with formulas and more
Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to…
How to get more followers on your business Instagram
With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect…
How to create a QR code in 5 easy steps
I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR…
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies…
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic…
How HTML, CSS, and JavaScript work together in web design
Do you need to learn HTML, CSS, and JavaScript in web design when you can easily create websites with AI-powered tools? That’s a question that…
Brand strategy 101: A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with…