Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts

I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike businesses,…

Social media marketing campaigns: What I’d do to stand out on every platform [new data]

You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it —…

Social media platforms marketers should watch in 2025

Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across…

15 AI tools to streamline your social media strategy

It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative…

AI agents for social media: How to use them right now + what you can expect in the future

I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece…

The fastest growing social media platforms of 2025 [new data]

Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can keep…

How to learn social media marketing: 33 resources for beginners

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or…

itel Marks Its Fourth Year on the IAOP’s Global Outsourcing 100®, With Special Nods to Its Programs for Social Impact and Innovation

, /PRNewswire/ — itel, the Caribbean’s largest homegrown CX partner, has once again made the coveted list of the world’s top outsourcing firms as rated…

AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts

In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every marketer should be considering AI…

How to master the basics of social media advertising [+ 5 examples]

I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to…