I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year,…
Tag: Optimization
Campaign optimization strategies that actually work in 2026
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been…
Generative engine optimization for small business: How to win with a small budget in 2026
In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why…
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative…
Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer…