SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice…
Tag: Optimization
BlueVoyant’s Continuous Optimization for Microsoft Security Service Empowers Clients with Enterprise-Grade Threat Detection Analytics
May 12, 2025 By Stephanie Simone BlueVoyant, a leader in integrated cybersecurity, is debuting its Continuous Optimization for Microsoft Security (COMS) offering, improving security outcomes,…
Voice search optimization: How to get your business heard about
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie.</span></span><!– end HubSpot Call-to-Action Code –></p> <p>Today, if we…
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative…
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this…
What is Answer Engine Optimization (AEO) and how does it change SEO?
If you‘re familiar with the world of SEO, I probably don’t have to tell you there’s been a serious shift in its landscape. Marketers are…
24 generative engine optimization statistics marketing leaders should know
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year,…
Generative engine optimization for small business: How to win with a small budget in 2026
In a past work life, I stole search rank positions #1 and zero and even featured snippets from much larger companies, including HubSpot. That’s why…