The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One…
Tag: marketing
Mudd Advertising Acquires DealerTrend to Accelerate Automotive Marketing Technology Innovation
, /PRNewswire/ — Mudd Advertising announced its acquisition of DealerTrend, Inc., a Reno, Nevada–based automotive technology company known for its dealer websites, inventory management, andAPI-driven…
How to blend web analytics and digital marketing analytics to grow better
When I started in content marketing in 2013, my digital marketing analytics strategy was refreshing Google Analytics to check if page views were up. Traffic…
Brand strategy 101: A marketing pro explains the important elements of a company branding plan
Whenever I work on branding with companies, I see everyone light up about the tactics. It’s fun to play with logo makers, brainstorm names with…
Integrum Unveils Global Marketing Strategy at AOPA National Assembly
, /PRNewswire/ — Integrum AB (publ) (Nasdaq First North Growth Market: INTEG B), the provider of the OPRA™ Implant System, announced the rollout of a…
Why creator marketing works for any business [Tips from a creator consultant]
If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re…
What are brand identity elements? A marketing pro dives in
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? What are brand identity elements? Brand…
Climaty AI launched by Neel Pandya to Power the New Age of Marketing
, /PRNewswire/ — Climaty AI, a global CliMarTech company powered by Agentic AI, has been launched by Neel Pandya. With operations launching across APAC, GCC,…
Why blog? The benefits of blogging for business and marketing
With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits…
New Jersey Digital Marketing Conference (NJDMC) Returns October 23, 2025 at Bell Works
, /PRNewswire/ — The New Jersey Digital Marketing Conference (NJDMC) is back on Thursday, October 23, 2025, bringing together the most innovative marketers, industry leaders,…