In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every marketer should be considering AI…
Tag: marketing
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So…
B2B marketing team structures every company should consider
Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the…
Intent-based marketing: How to target ready buyers
In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. What…
Use the Ick to Create Better Marketing
Here’s one: “Any marketer that says they’ve never felt the ick from marketing isn’t a true marketer. You do feel the ick.” </span></span><!– end HubSpot…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but…
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop…
Loop Marketing software that grows with your business strategy
AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping how we connect with…
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. Executive Summary What is AI personalization? Why use…
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when…