Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than…
Tag: marketing
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”…
Are blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are…
What you’re doing wrong in your marketing emails according to an email expert
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust…
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they…
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content…
KPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no…
Video is vital to ecommerce marketing — here’s what marketers need to know
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel…
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or…