I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably…
Tag: marketing
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give…
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building…
40+ buyer persona questions I ask to unlock better marketing results
I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started…
Memorable marketing, visible mistakes, and a faster horse
With the Global Civilizations Dialogue Ministerial Meeting taking place in Beijing on July 10 and 11, CGTN published an article highlighting how China’s Global Civilization…
HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers
HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by…
From Data to Strategy: How to Leverage Marketing Analytics for Competitive Advantage
Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations…
How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride
In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete.…
Shimona Chadha rejoint Persistent en tant que Chief Marketing Officer
Elle apporte plus de vingt ans d’expérience dans la transformation du marketing pour accélérer la croissance et l’impact de la marque. , /PRNewswire/ –PersistentSystems (BSE:…
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to…