If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it’s too soon to say whether…
Tag: marketers
3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She…
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and…
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO…
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts,…
What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view — can…