</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>Many teams still rely on static merge tags or broad segments for personalization, which limits relevance and downstream…
Tag: email
Email marketing reporting: Our top best practices and tool recommendations for 2026
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a…
How AI improves email deliverability beyond send times
Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate…
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing…
How to launch a successful email marketing campaign: Tips + data from an email marketer
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40…
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected…
10 best email marketing tools for financial service businesses in 2025
Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity, personalized…
10 best email marketing tools for event planning businesses in 2025
Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining them…
6 best email marketing tools for cleaning companies in 2025
Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention.…
7 best email marketing tools for ecommerce businesses in 2025
As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and…