Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools…
Tag: email
How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key…
GetResponse Launches Native Countdown Timer in Email Editor
/PRNewswire/ —GetResponsea leading lifecycle automation platform, announced the launch of its native Countdown Timer block in the drag-and-drop email editor. The new feature allows marketers…
Former Pinterest team redesigns email with Extra — and it’s actually good |
When was the last time you were actually excited about email? If you’re older, probably back in 2004, when Gmail was rolling out its first…
AI-driven email personalization strategies that actually work
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>Many teams still rely on static merge tags or broad segments for personalization, which limits relevance and downstream…
Email marketing reporting: Our top best practices and tool recommendations for 2026
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a…
How AI improves email deliverability beyond send times
Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time. Mailbox providers evaluate…
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing…
How to launch a successful email marketing campaign: Tips + data from an email marketer
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40…
5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected…