Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is…
Category: Resources
What is a CRM data model? Objects and relationships
At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using…
HubSpot AEO vs. Semrush AI Visibility: Which is right for your team?
If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share…
AI SEO tools that fit your growth stack
AI SEO tools have matured quickly. What started as a novelty layer atop existing keyword tools has become a full-fledged category, helping improve everything from…
Which SEO tools are worth it for small businesses?
There are an abundance of SEO tools for small businesses. But, with limited resources and budget, small businesses can face an added challenge: finding the…
Scrunch vs Ahrefs: AI visibility tracking comparison
Scrunch and Ahrefs Brand Radar both track brand visibility in AI answers, but they solve different problems. Scrunch is purpose-built for AEO: it monitors AI…
AI SEO tools small businesses actually use
AI SEO tools for small businesses are essential to keep up with marketing trends and stay competitive. Yet most small businesses are trying to figure…
The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are…
Best enterprise rank tracking software for high-traffic websites
The best enterprise rank-tracking software goes far beyond checking positions for a handful of keywords. At scale, it means monitoring millions of data points across…