SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align…
Category: Resources
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more…
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based…
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when…
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer…
"AI is bad at being cool"
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let…
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. Executive Summary What is AI personalization? Why use…
AI-powered email content suggestions that actually convert leads
What AI-Powered Email Content Suggestions Are and Why They Matter Best AI Tools for Email Content Suggestions How to Set Up AI Email Suggestions Inside…