How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month…
Category: Resources
How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead
For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time…
AEO mentions vs. citations: Key differences explained
If you’ve been tracking your brand’s presence in AI-generated answers, you’ve probably noticed something confusing: your brand name shows up all the time, but that…
Best Marketo alternatives worth evaluating in 2026
Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations…
Tech stack consolidation: The business case for unified systems & how to build them
What is tech stack consolidation, and why does it matter? When to Start Tech Stack Consolidation Tech Stack Consolidation Benefits Across Your Business How To…
Peec AI alternatives for AI visibility monitoring in 2026
Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution,…
How to write a CRM RFP (with free template)
CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants…