Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel…
Category: Resources
Our Vision for Building an Open Ecosystem for the Agent Era
For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been…
AEO prompt tracking for marketing teams
You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI…
AEO Competitor Analysis: Track AI Answer Engine Rivals
</span></span><!– end HubSpot Call-to-Action Code –></p> <!–more–> <p>Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews don’t rank pages. They cite sources. That shift changes…
Share of Voice Tools for Growing Companies
When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board…
Free Answer Engine Optimization Tools to Benchmark LLM Visibility
I’ve spent considerable time testing free answer engine optimization tools across dozens of brand audits, and the verdict is clear: you don’t need a five-figure…
How to do keyword research for AEO (+ Tools)
When I first started auditing content for answer engine visibility, I assumed the keyword research process was roughly the same as traditional SEO — just…
15 Competitor Monitoring Tools Teams Actually Use (2026)
Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed —…
How we Grow with Agent-first GTM
This is part two of a three-part series on how HubSpot transformed with AI. Part one covers how we build with AI. Part three is…