When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than…
Category: Resources
Secrets of savable content: How to create content buyers come back for
Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent…
Make space for customers to see their business as part of yours
I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions…
How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up.…
In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to…
AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven campaigns…
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a…
20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. What…
This AI prompt can transform you into an elite marketer in any field, here’s how
, /PRNewswire/ — Strategic Communications, a leader in empowering public sector agencies through advanced cloud, A/V, and IT services, today announced the launch of itsJPS…