I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How…
Category: Resources
Email Marketing Plan: Craft & Track Your Email Campaign [Free Template]
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice.…
Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a…
The future of SEO: How people will get their questions answered in 2+ years
I’m optimistic about the future of SEO, and I want everyone who reads this to feel the same. Of course, I can’t deny that things…
How AI will impact advertising, according to top marketing executives [new data]
AI is gaining traction in every industry and advertising is no different. So, I surveyed 247 advertisers to ask about their AI usage – everything…
Lead form best practices for capturing high-quality prospects
When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract…
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised…