Keyword research is changing. The rise of AI search and content discovery through platforms like TikTok means people aren’t clicking through to websites as much…
Category: Resources
What is an editorial calendar? My guide to building one [examples + templates]
A few years ago, I inherited a content calendar that was really just a Google Sheet — no dates, no owners, and half the cells…
5 best CRMs for HR businesses in 2025
Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client…
5 best CRMs for mortgage businesses in 2025
As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spreadsheets…
5 best CRMs for landscaping businesses in 2025
Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes, and service histories. That’s a…
7 best CRMs for roofing businesses in 2025
Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle…
My 12+ favorite SEO tools for auditing and monitoring websites
People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on LinkedIn for years, and these posts have always been…
14 best AI SEO tools & how I use them [new data]
Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our…
How marketers can still thrive in a recession: Expert and data-backed tips
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19…