Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking…
Category: Resources
How to create an editorial calendar [+ free templates]
If you’re creating content without an editorial calendar you’re setting yourself up for stress, inconsistency, and missed opportunities. Been there, done that, got the “I…
5 best CRMs for publishing companies in 2025
With advances in technology and evolving media consumption habits over the years, publishers are no strangers to business model pivots — and it’s only getting…
5 best CRMs for plumbers in 2025
Jul 30, 2025 By Stephanie Simone Varonis Systems, Inc., a data security leader, is releasing Varonis Next-Gen Database Activity Monitoring (DAM), a new approach to…
The psychology behind clicks: Where digital marketing meets neuroscience
In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to…
What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs…
How to start a blog (the right way) and write posts people actually want to read [+ free templates]
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back in 2009 — completely by…
What is a lead magnet? 20 lead magnet ideas and examples [+ step-by-step]
Stacks of notes. A half-finished webinar script. Google Docs open in every tab. That’s the beginning of a lead magnet story I hear from peers,…
I built my backlink strategy on guest blogging — here’s exactly how it drove results
If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link…