When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and a lie — even…
Category: Resources
From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM
Account based marketing isn’t just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide net, ABM…
How to onboard non-technical marketers to automation tools with zero headaches
Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools to…
The channel strategy that’s saving brands from AI search cannibalization
Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks,…
These marketing KPIs will help you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The prediction problem is the frustrating gap between…
AI market research tools: The top 7 your marketing strategy needs
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher.…
6 effective re-engagement emails to get your customers back
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent…
Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary.…
14 critical elements I think every website homepage should have
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can…
Getting started with LinkedIn marketing & networking
Like many people, the first few years I was on LinkedIn, I used it as little more than an online résumé. In recent years, however,…