Tell us about the most astonishing development you predict for B2B marketplaces? The rise of blockchain-based B2B marketplaces for trustworthy relationships. In 2020, we’ll see…
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V3media Interview with Itamar Benedy, Co-Founder and CEO at Anzu.io
Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I originally plunged my feet into the AdTech industry, I was snared. I…
V3media Interview with Laetitia Gazel Anthoine, CEO at HEROW
My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I’ve generally been enthusiastic about…
V3Media Interview with Nicole Amsler, VP of Marketing at Formation
I’m an Engineer by certificate, yet have now worked in the Marketing business for over 20 years. I have a specialized foundation — I…
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when…
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts,…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more…
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer…
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. Executive Summary What is AI personalization? Why use…
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based…