Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I originally plunged my feet into the AdTech industry, I was snared. I…
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V3media Interview with Laetitia Gazel Anthoine, CEO at HEROW
My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I’ve generally been enthusiastic about…
V3Media Interview with Nicole Amsler, VP of Marketing at Formation
I’m an Engineer by certificate, yet have now worked in the Marketing business for over 20 years. I have a specialized foundation — I…
AI search optimization tools: What actually works in 2026
AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement…
Do backlinks matter for AEO (answer engine optimization)?
Roughly 58% of consumers now use AI answer engines in their product research each week — and that number is rising fast. As AI-powered answer…
HubSpot AEO vs SE Ranking: Features, pricing, and fit
You’ve probably noticed it yourself: buyers aren’t just Googling anymore. They’re asking ChatGPT, Gemini, and Perplexity questions and trusting whatever answers they get. If your…
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in the form of snagging a top result…
Campaign optimization strategies that actually work in 2026
Recent data shows that 88% of marketers now use AI every day to guide their biggest decisions, and for good reason. Marketing automation has been…
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a full SEO suite that now tracks AI…