CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants…
Tag: write
pgEdge Introduces ColdFront for PostgreSQL, Offering Read and Write Access to Hot and Cold Storage
Jun 22, 2026 By Stephanie Simone pgEdge, a leading open source enterprise Postgres company, is launching pgEdge ColdFront, a transparent data tiering solution for PostgreSQL.…
How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up…
Leveraging Real-Time Write Back to Drive Proactive Insights with insightsoftware
Aug 5, 2025 By Sydney Blanchard The days of reactive reporting are fleeting, replaced by proactive, real-time responsiveness suitable for today’s volatile business environment. For…
What is a marketing plan & how to write one [+ examples]
I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs…
How to start a blog (the right way) and write posts people actually want to read [+ free templates]
Wondering how to start a blog that gets read, gets clicks, and actually leads to conversions? I started blogging back in 2009 — completely by…
How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than…
How I write SMART goals and make them a reality [+ free SMART goal templates]
I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push…