How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than…

How I write SMART goals and make them a reality [+ free SMART goal templates]

I distinctly remember being told by a manager that my goals during a mid-year performance review were too broad and open-ended. This was the push…