Why creator marketing works for any business [Tips from a creator consultant]

If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about how bangin’ your pot pie is? Mazel tov! You’re…

Craft your best brand voice: Expert tips, examples, and templates

Read this line from one of my favorite authors: “I love deadlines. I love the whooshing noise they make as they go by.” What can…

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our…

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of…

5 community-building tips I’ve learned from working in social media, TV, and nonprofits

For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in…

How marketers can still thrive in a recession: Expert and data-backed tips

When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent times like the 2008 recession and the more recent COVID-19…

Here’s how (and why) marketers are using AI-generated content [new data & tips]

Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe…

Enhancing RMAN Performance: Key Concepts and Practical Tips

BySantiago Jaramillo For Oracle database administrators (DBAs), one of the most critical yet routine tasks is managing backups. Recovery Manager (RMAN), Oracle’s native tool for…

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad. Source…

How to run a marketing campaign on a tight budget [expert tips & free tools]

Limited marketing budgets make marketers think creatively to get the most out of every cent. And those who see room for business growth rather than…