Why email whitelisting is important for marketers [+ detailed steps on how to do it]

As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we…

How to create a QR code in 5 easy steps

I love breakfast food and have a few local spots that make incredible skillets. Recently, instead of getting a printed menu, I found a QR…

Signs it’s time to redesign your website [+ 15 steps to follow]

I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I…

How I do content research: Steps to follow (with examples)

With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it’s valuable. You need content research to make…

xAI's legal chief steps down after whirlwind year |

Expanse’s Venture Arm Launches with a Diverse Portfolio of Businesses on the Forefront of Enabling Technologies Powering the Future of Finance, Healthcare and Commerce ,…

8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts. That means wasted time trying to…

Creating a B2B buyer journey map in 8 steps

What is a B2B buyer journey map? Benefits of B2B Buyer Journey Mapping How to Create a B2B Buyer’s Journey Map Putting Your Journey Map…