As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real…
Tag: search
Airbnb says AI is helping it ship features faster as it tests a new search function |
Airbnb might be taking slow steps to roll out AI features to its consumer-facing interface, but the company is rapidly adopting the tech to build…
Delante Emerges as a Leading Innovator in AISO (AI Search Optimization) Strategies for 2026
As artificial intelligence reshapes digital discovery, award-winning international search agency Delante expands its service infrastructure to pioneer AI Search Optimization (AISO) for global brands. /PRNewswire/…
Shopify says AI search is driving more traffic and sales, not replacing Google |
E-commerce software maker Shopify seems to be benefiting handily from people using AI to search. On the company’s second-quarter earnings call, Shopify President Harley Finkelstein…
Private Claude Chats Exposed in Google and Bing Search Results
What happens between you and an AI chatbot does not always stay between you and a chatbot. Just ask Google. Over the weekend, people were…
US accuses American of allegedly wiping his phone using a 'duress' password during border search |
The U.S. Justice Department is prosecuting an American for allegedly providing U.S. border authorities with a passcode that wiped the contents of his phone, according…
The browser wars aren't about search anymore — here are the best alternatives to Chrome and Safari |
The browser wars have entered a new phase this year: The fight isn’t just over search results anymore — it’s over which company’s AI gets…
The top content formats & types that earn AI search citations
There’s no denying it: Search behaviors have changed. As more queries are answered directly by AI Overviews, ChatGPT, and Perplexity, the shifts reshaping search are…
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines like ChatGPT, Gemini, and AI Overviews. The…
The browser wars aren’t about search anymore — here are the best alternatives to Chrome and Safari |
The browser wars have entered a new phase this year: the fight isn’t just over search results anymore, it’s over which company’s AI gets to…