There are several customer personas to consider when creating content. There’s Customer A, who doesn’t even know who you are or what you offer. Then…
Tag: mdash
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if…
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised…
How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
ChatGPT was starting to pick up steam. I asked the chatbot to help me build a personal brand strategy, just like a company would. The…
Week in Review: Apple won't raise prices — yet |
Welcome back to Week in Review! We’ve got lots of news for you today: Amazon earnings, Apple earnings, ChatGPT sycophancy, Alibaba’s AI models, and much…
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more…